After starting a blog or website everyone aims to rank website on Google’s first page against search queries. But ranking a website for specific keywords is not an easy task especially if you are new to SEO.
After starting a blog or website everyone aims to rank website on Google’s first page against search queries. But ranking a website for specific keywords is not an easy task especially if you are new to SEO. It is a repeatable process and you need consistency and patience to achieve your goals.
If you are serious about your work and really looking for a ranking of your website then read and follow the below steps. These steps will increase your ranking in a very short time and you will rank website on Google’s first page.
1- Check your website first
Did you know Google also checks your website structure for ranking? Therefore your website structure is very important if you are looking for SEO for your website. You must check your website at the following points.
Is your website layout responsive? Check your website on multiple devices and browsers and verify that your content is readable and not going outside of a screen. If your content is not readable, users will definitely feel it hard to read and Google’s algorithm will also take it hard to rank on the first page.
The loading speed of a website is very important in SEO. check your website speed at the Google Speed test tool and follow the suggestions to make it super faster.
Now the third point is the structure of your content. Always try to follow the best google’s recommended content structure. This structure is helpful for google’s algorithm to read or crawl your content and rank it accordingly.
2- Keyword Research
So you finally successfully complete the first step. Now it’s time to do some keyword research to find the perfect keywords. For this purpose, you must make a complete sheet with targetted keywords, search volume, and difficulty level. The Difficulty level tells you that how hard is to rank on this keyword.
You can use different keyword finder tools to find your targetted keywords. Below here are some important guidelines for selecting keywords.
- Try to use Long-tail keywords
- Always choose relevant keywords
- Check search volume before selecting a keyword.
Read here a detailed article about keyword selection criteria and content writing strategy for blogs
3- Competitor Analysis
After selecting keywords the very next and important point is to analyze your competitor’s strategy. For this purpose type your keyword in google and other search engines. Check the top 10 or 15 websites from the result and write down the following points.
- Domain Url
Check the domain URL of your competitor and see how he includes keywords in the URL.
Check article titles and see how he add keywords in the title and also check how attractive their titles are.
- Content Strategy
Ready your competitor’s content and write down the key points such as headings, first paragraph structure, last paragraph structure. This will helps you in the optimization of your content.
- Website Authority
Also, check the authority of websites because Google prefers higher authority websites on its first page.
So you have all the keys in your hand. Now analyze it with your content and keywords and you will surely get the main point of ranking of these websites.
4- Concept of Content
You have spent enough time on keyword research and competitor analysis. Now it’s time to make a concept of your content before converting it into reality. You must write down the following points for your content to rank website on Google’s first page.
- Title of Article
You have enough idea about the title of your competitors in step 3. Here you need to write down the article’s title strategy like where you can put your keywords and how many keywords you need to add in your title.
- Introductory Paragraph
You can tell better about it that how many keywords are now needed in your introductory paragraph and how you can make it more attractive as compared to your competitors.
- Structure of Content
From competitor analysis, you can tell about the best content structure and keywords placement in your content.
- Headings and Subheadings
Headings and subheadings are also very important and you must write down your strategy where and how you can place keywords in it.
- Conclusion Paragraph
You also need to write down a strategy for the conclusion paragraph so you can easily execute your plan and add keywords to it.
- Url Structure
Plan your URL structure that where you will include keywords and how it should look more attractive than your competitor.
5- Execution of Strategy
This is the point where you need to execute your strategy. Definitely, you have now the best strategy as compared to your competitors but don’t directly rush into it. This is the most important step for your SEO. You must have the following points in your mind while executing this step.
- Don’t use keyword-stuffing.
- Avoid Double meaning and hard to understand words.
- Always use pictorial representation with your content.
- Use proper, related, and exact keywords in your content.
- Your introductory and conclusive paragraph should represent the theme of your content.
- Content shouldn’t be boring and annoying.
- Add Proper alt text for your pictures and try to include keywords in the alt text.
6- Optimize Keywords in content
At this point, you need to read your prepared content and analyze the points where you can optimize or add your targeted keywords. You need to check your content with your prepared keyword list and find the gap where you can add keywords but be sure you are not doing keyword stuffing. Google’s search algorithm is rich enough to read and determine keyword stuffing and rank accordingly.
7- Making Content Live
Super awesome, You have now the ball in your hand. Before putting it live ready your content carefully and double-check image alt attributes set properly. Also, check your post URL and you are ready to go.
8- Promotion of Content
Finally, you have done your work but this is not the end. After publishing your content you need to share your content with an audience to get more reach in a short time-period. This sharing will increase your domain authority and also increase the chances to rank your website at your targeted keywords. For this purpose, you must do the followings
- Share your content on social media accounts and pages such as Facebook, Instagram, Twitter, Linkedin, Pinterest
- Add social media sharing buttons to your blog or post so people can share directly after finding it valuable.
- Create backlinks to your website.
9- Analyze Your Strategy
Ah, you think it’s the end? No, my friend, there are many more things to do. After publishing your content and sharing it on social media you need to check and analyze your strategy in-depth and not down the weak point in it. These points will help you to make a better strategy in the future. Use analytical tools to check the performance and measurement of your keywords. If you didn’t get ranked within some days you need to recheck your strategy and find the followings in it.
- Are your keywords properly added?
- Check keyword’s hardness level.
- Check the structure of your content.
- Read your content carefully you will definitely get the point here.
If all of these goes good that there are chances that your page is not crawled by a search engine check it in google’s search console.
Nowadays there are billions of websites and everyone is in the race to rank highest. You can only rank your website high if you follow the correct procedure. SEO is not one time job you must do things repeatedly to maintain your rank and increase it more. Your continuous job will rank website on Google’s first page