Alexa rank can be defined as a measurement tool of website quality and popularity. It ranks websites by analyzing their popularity, content quality, and different other prospects. A website with a lower rank number has the highest popularity than a higher rank.
Alexa rank can be defined as a measurement tool of website quality and popularity. It ranks websites by analyzing their popularity, content quality, and different other prospects. A website with a lower rank number has the highest popularity than a higher number. Alexa also does competitive analysis which shows how a website is performing as compared to all other sites. To rank a website, Alexa measures estimated traffic and user engagement on the website in the past three months.
Alexa ranking indicates that how much a website is attractive for uses. A website having Alexa rank lower than one million, is qualified to submit queries at HARO. Here we will discuss in detail how Alexa ranking works and also see a case study on it.
How Alexa rank calculated
According to Alexa: Alexa ranks are calculated on the number of visitors and user engagement in the past three months. A website having more unique visitors and pageviews rank first at Alexa.
In a blog, Alexa says that
“Alexa calculates ranks and estimated non-certified matrics by using its data panel. Which is a sample of global internet traffic. This data panel compressed with millions of internet users having 25,000 different browser extensions”.
Thus it assumes that they are talking about Alexa’s browser extension, Alexa uses its browser extension enabled browsers to determine traffic analysis.
How to improve Alexa rank
After starting a website everyone’s goal is to increase the Alexa rank of his website to get more audience. Here we are going to discuss
- How we can improve our Alexa ranking,
- What are the key points Alexa analyzes for a website?
1- Install Alexa browser extension
As Alexa indicates that “Alexa’s data panel compressed with millions of internet users having 25,000 different browser extensions”. It is assumed that Alexa more preferably used Alexa browser extension for analyzing a website.
Therefore Alexa browser extension is very necessary for ranking a website at Alexa. You should make sure that the Alexa extension is enabled in your browsers. It helps your website to continue ranking in the right direction at Alexa.
2- Publish high-quality content
This is the main key point of ranking your website. You should publish content at regular basics, the content should be valuable and high-quality to engage more audience. Make sure your content is unique and not copied from any other website.
3- Backlinks from other websites
After creating successful content you need to build links from other authoritative websites. These backlinks boost your ranking magically. You must need to submit guest posts or buy backlinks from other sites. Here is a detailed article about backlinks.
4- Social Media Sharing
Social media is very important in the engagement of users at the website. You should share your content on different social media platforms also you can run promotions for a specific audience. These sharings and promotions will engage a number of audiences and it helps to improve your website ranking.
5- Competitor Strategy
In the case of ranking a website at Alexa, you have to read your competitor’s strategy. This will give you a clear vision of how you can make your strategy better and clear.
You need to find the proper keywords at which your site ranks. So with a little keyword research, you can read the mindset of your audience. After that, you can optimize your website accordingly or run PPC campaigns to engage people.
7- Always use SSL
SSL is mandatory for your website ranking. It gives confidence to visitors that their data is secure and safe. Without SSL visitors and your site security is at higher risk. Alexa google and other ranking websites always prefer SSL secured websites in ranking measures. Thus it’s very important to install SSL certificate for good ranking. Here you can find a free SSL installation guide.
So with the help of the above-mentioned points, you can rank your website higher at Alexa. But you should need to work continuously because higher ranks have much more competition as everyone is in this race.