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How to remove hijackers from Amazon listing

It is a time taking job and needs too much effort to create a successful list on amazon. Consider after creating a list someone comes on your list and starts selling their own product as yours. This process is called Hijacking a list. There are  some ways you can use to prevent your listing from hijacking.

It is a time taking job and needs too much effort to create a successful list on amazon. Consider after creating a list someone comes on your list and starts selling their own product as yours. This process is called Hijacking a list. There are  some ways you can use to prevent your listing from hijacking. 

What Hijacker does

Hijacker are other accounts who list their own product under your listing. Hijackers usually sell fake products by replacing packing of your product with their own packing and sometimes the product is totally different. 

Hijackers will place their product at a very cheap price to get buyers’ attention. And in many cases you didn’t get any sale as the hijacker always has the Buybox. This is why you need to carefully maintain your listing and watch it regularly to prevent it from hijacking.

Tips to Prevent Hijacking Products

There are different techniques you can use to prevent your listing from hijackers. Here we are discussing almost all of these techniques one by one.

  • Register Your Brand
    Always register your brand for products. After registering, put a logo on your product and packing. A brand in Amazon is considered as the first line of defense against hijacking. Place your logo on your listing images as a watermark so no one can use your images as well.
  • Bundle your products
    You can also bundle your products to make it unique from others. In this technique list bundles rather than individual products. So it makes it difficult for hijackers to hijack this type of unique bundle product.
  • Trademark your product
    Try to register your brand in your specific marketplace. You have full rights on your registered trademark and no option left for hijackers.
  • Offer a money back guarantee
    You can also offer money back offers to your buyers under your trademark. Your trademark and brand name should always be visible on this offer.

What if your brand is not registered

This is a common question for amazon sellers that their brand is not registered and hijackers are attached with their listing. In this case you can use following tips

  • Contact and warn Hijacker
    Contact the hijacker and warn him that you’re a registered brand. Send a strict official letter to the hijacker always use strict words in this letter. With this technique sometimes hijackers scare and leave your listing.
  • Apply for Amazon Incubator program
    After registering for the Amazon incubator program within 60 days amazon will remove hijackers from your listing.
  • Perform test Buy
    If Hijacker persisted and didn’t leave your listing. Simply make a test buy. After the product is received, make a detailed report on it. Take pictures of your product and the received product. Send this report to amazon report infringement form. With this from you can tell amazon that someone is using your images and other content on his listing. Now it’s up to amazon to take action on it.
  • Negative Feedback
    This is the last technique which will work for you. You only need to join communities for this purpose. In this community you can request people to buy a hijacker product and leave negative feedback on it as well as make returns. After a number of returns and negative feedback Amazon will suspend hijackers subscription.

Conclusion

For a seller it is very important to check his listing regularly. Because hijackers are always in the search of finding listings on amazon. Seller should try his best to remove the hijacker from listing if he found any. 


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